Ardbeg Releases ‘Auriverdes’ For Brazil’s World Cup

ardbegIslay distillery Ardbeg last week announced a new, limited edition bottling with a Brazilian World Cup theme.

Called “Auriverdes” in honor of the green-and-gold colors of the national team of Brazil, host of this year’s World Cup, the whisky will be released on May 31, to coincide with the closing of the Islay Festival.

The novelty of the whisky comes from using American oak casks with custom-toasted lids. “The toasting technique has given the whisky a distinctive flavour profile with the lids producing a mocha coffee flavour at one end, flowing into creamy vanilla at the other,” Ardbeg says in a press release.

Ardbeg’s Distillation and Whisky Creation Director Bill Lumsden had this to say in a press statement:

When creating Auriverdes I had a distinct flavor profile in mind that I wanted to achieve, so I specifically created the heart of the recipe to bring that to life. It is an expression of Ardbeg which has exceeded all my expectations – it has the trademark Ardbeg undertones with a distinct new taste experience.

Peat-heavy Ardbeg isn’t the first thing that comes to mind when one thinks of Brazil. The South American country is warm and tropical and its residents tend to prefer clear spirits mixed with citrus. Having said that, Scotch sales in Brazil are surging, with Brazil ranking as the 9th largest Scotch whiskey market in the world as of 2012, according to the Global Post. And the global popularity of the World Cup offers a convenient marketing tool that drinks companies like Budweiser and Ballantine’s have already taken advantage of, as Cask Strength and Carry On points out.

Cask Strength and Carry On, who appear to be among the first to review it, called the whisky “another Ardbeg that offers real star quality.” Check out their write up for tasting notes.

The bottle will retail at £79.99, or about $133.

Whisky File

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